From Dirt to


It took a community to save a kid who wanted to save himself

This biography is a portrait of a young man from Lake Placid, New York, making his way from an existence characterized by deprivation and insanity to a life as a graphic designer and businessman. It is a real-life example of the effects of caring teachers, good friends, and personal drive and tenacity.

100% of profits donated directly to the Esther Mountain Arts Fund

From Dirt to Design
Esther Mountain Arts Fund

Esther Mountain Arts Fund

All proceeds from sales of the biography are donated directly to the Esther Mountain Arts Scholarship Fund. The fund will provide for a annual summer arts scholarship for teenagers from the greater Whiteface Mountain region.

Ron Bercume Graphic Designer

Ronald Bercume - The Subject

A former Lake Placid resident and the subject of the memoir “From Dirt to Design,” Ron is a results-oriented graphic designer specializing in brand science and user experience. He focuses on corporate identity, print and multimedia design, and website development.

Tim Follos From Dirt to Design Author

Timothy Follos - Author

A former Wilmington resident, Tim is a journalist who has written for the Washington Post Company's free daily tabloid, Express, as well as for the Onion, the Valley News, the Georgetown Voice, and numerous other publications. He is a former sports editor of the Lake Placid News and the Adirondack Daily Enterprise.

Early bio to benefit local students - Lake Placid News

Early bio to benefit local students - Lake Placid News

Reading "From Dirt to Design," a biography of former Lake Placid resident Ron Bercume Jr., I kept asking myself the same question: "What makes this man in his early 30s so special that a biography had to be written about him?"

From book to benefit - Lake Placid News

From book to benefit - Lake Placid News

Ron Bercume, far left, subject of “From Dirt to Design,” and author Tim Follos, far right, present a check to Lake Placid Central School board President Mary Dietrich and Superintendent Roger Catania at the AuSable Forks Free Library.

From Dirt to Design book signing Q&A - Adirondack Daily Enterprise

D2D book signing - Adirondack Daily Enterprise

The public is invited to meet Ron Bercume, the subject of the biography "From Dirt to Design." Ron and the book's author, Tim Follos, will be at the Au Sable Forks Free Library to talk about their book and the purpose behind its creation.